Customer Case Study
How AAA Hoosier reduced screen usage while driving by 80%
AAA Hoosier Motor Club
Indianapolis, Indiana
Company Background
AAA Hoosier faced significant challenges with preventable accidents, especially rear-end collisions, where distracted driving played a role. Despite having other solutions in place, they were unable to proactively deter risky behavior.
“We wrap our entire operation around cell phone usage, and unfortunately, that leads to bad habits for our drivers who are out in the field trying to help our members.”
Justin Moore
Director, Fleet Operations, AAA Hoosier Motor Club
Setting Up LifeSaver Mobile
Deployment of the LifeSaver Mobile app and integration into AAA Hoosier's workflow was facilitated using Manage Engine for mobile device management. LifeSaver Mobile's Customer Success team ensured a seamless process, with everything deployed in a single afternoon. The user-friendly app and portal, combined with email reports, streamlined usage and compliance among drivers.
Results
The positive results of implementing LifeSaver Mobile were evident almost immediately. Because the LifeSaver solution prevents unauthorized screen use, within the first week AAA Hoosier saw an 80% reduction in driver attempts to unlock their screens, showcasing the solution's effectiveness in preventing distracted driving behavior. Over time, behavior changes became more ingrained, leading to a sustained reduction in drivers taking their eyes off the road due to attempted screen usage.
“When you see an 80% reduction in anything you're trying to deter, that's a pretty big win. The LifeSaver solution has helped us identify offenders faster.”
Justin Moore
Director, Fleet Operations, AAA Hoosier Motor Club
Financial and Operational Benefits
Since implementing LifeSaver Mobile, AAA Hoosier has not experienced any distracted driving accidents, leading to potential cost savings on insurance premiums. While specific year over year reduction in auto collisions and insurance savings are still being quantified, initial presentations to the insurance company have garnered positive feedback.
Cultural Benefits
Beyond the direct impact on driving behavior and safety, LifeSaver Mobile has influenced behavior off the clock as well, contributing to a culture of safety both on and off duty within the company.
“[Our drivers] have not only changed their behavior in the company vehicle while they're out servicing our members, but it's also impacted their behavior off the clock in their personal vehicle with their personal phone.”
Justin Moore
Director, Fleet Operations, AAA Hoosier Motor Club
